The All New Adobe Express

Team: Big Spaceship
Visual Direction: Emily Zaboski
Design: Chloe Bartlett
Copy: Kaitlyn Powers
CD: Sarah Fisher

Adobe Express got a major makeover last year. To make a big statement on social for the app’s relaunch — highlighting everything from AI magic to animation tools — my team created a buzzy and bright launch campaign across @adobeexpress social that inspired users to use the new tool in new and exciting ways.

Through a mix of organic and paid social across Instagram, TikTok, and Twitter, our content spanned channels. And with a custom visual language to differentiate the re-launch from Adobe Express always-on content, we created a playful multimedia visual treatment that encouraged our audience to experiment and explore the platform.